Only Farmers · The Home of Farming
The network for the
business of farming.
Useful peers. More customers.
A place to arrange the work a farm needs.
Community and visitor bookings are live. The next step is a capped UK contracting pilot.
Booking value, all time
Farms with live supply
Registered user accounts, all roles
Weekly active people
Checking the shared reporting source…
01 · Thesis
A useful relationship.
A larger opportunity.
Farms come for useful connections and new customers. The larger opportunity is the work, supplies and services they buy throughout the year.
Visitor bookings and community are live. The next test is whether that relationship produces repeat use and a second commercial transaction. The round funds UK learning before further categories or countries.
A farm identity.
A reason to return.
Community participation is free.
Find useful peers
Local knowledge, relationships and a farm’s voice.
Bring in customers
Visitor discovery and bookings. Disclosed booking fees.
Arrange farm work
A manual contracting service. Proposed fee after completed work.
02 · Product
See the product farmers use.
Find useful peers
A farm identity and community feed.
Bring in customers
Discover farm stays and experiences.
Turn discovery into a booking
An existing farm-tour listing and booking action.
Existing product captures, not a live account view. Screen counts, prices and fee wording are historical; the current fee basis is set out in the business model.
Explore the product and transaction evidence →03 · Evidence
Start with what is working.
Registered farm accounts
Verified farms
Live listings
Checking the shared reporting source…
These are different operating populations. Verification is not retention, a live listing is not a recent action, and registration is not a paying customer.
Participation
Farm registrations, verification, live supply and dated posting activity.
Same farms return
Dated qualifying actions from a fixed cohort, separating staff activity.
Useful work repeats
Accepted jobs, collected fees and repeat trade from existing farmers.
04 · Business model
Earn when the farmer gains.
A free community. Disclosed fees on useful transactions.
Booking customer fees are 2.5% and farmer commission is 7.1%, both before VAT. The one-time owner allowance covers the first £300 of commissionable subtotal. The proposed contracting pilot has separate terms.
Working todayFunded pilot · January 2027Conditional on evidence
05 · Plan & funding
£750k. Twelve months. Two proofs.
Proposed raise
Proposed pre-money valuation
October 2026–September 2027 plan
Target close: 31 October 2026. The £250,000 previous SEIS raise is reported as closed. New investor commitments and current EIS status must be evidenced separately.
Simple new-money dilution is 5.08%. This does not replace an issued and fully diluted cap table incorporating options, ASAs, share classes and investor rights.
- Today
Community + bookings
Working product. Establish returning-farm cohorts.
- January 2027
Start the pilot
Capped UK contracting test, subject to supplier coverage and agreed terms.
- March 2027
Evidence decides
Review retention, existing-user adoption, completed jobs, fees collected and delivery costs.
- September 2027
Earn the next round
Test repeat work and farmer value before committing further spending.
- Year 3 onward · conditional
Replicate abroad
US, Canada, Australia and New Zealand require local proof, capacity and financing.
06 · The numbers
Ambition, with the assumptions visible.
The opportunity beyond bookings.
View exact figures
| Period | Base | Upside |
|---|---|---|
| 2026–27 | £31,652 | £31,652 |
| 2027–28 | £512,398 | £627,176 |
| 2028–29 | £5,500,223 | £7,449,735 |
| 2029–30 | £22,570,519 | £34,563,085 |
| 2030–31 | £56,819,737 | £96,447,826 |
Cash through September 2027.
View exact figures
| Period | No sales |
|---|---|
| Oct 26 | £757,832 |
| Nov 26 | £714,762 |
| Dec 26 | £669,691 |
| Jan 27 | £623,620 |
| Feb 27 | £576,550 |
| Mar 27 | £528,979 |
| Apr 27 | £476,200 |
| May 27 | £422,921 |
| Jun 27 | £369,142 |
| Jul 27 | £314,863 |
| Aug 27 | £260,584 |
| Sep 27 | £205,805 |
Where the £596,126 goes.
07 · Team
Built by people close to the problem.
Lisa Hogan originated Only Farmers from her farming relationships. Wolfe Bentinck leads the business; Ted Shachtman built the platform. The latest operating plan adds a community lead and makes the further hire conditional on evidence.
The current team pack names the people, their contribution and the remaining role confirmations. Distribution access is an asset; it is not a contracted audience guarantee.
Read the team and accountability plan →08 · Data room
A clear route into diligence.
The thesis, evidence and funded plan.
The model and documents behind them.
Current drafts are separated from archives. Missing evidence is stated beside the claim it affects.
Open the data room